FORA Sales Deck Template System
A tailored sales deck system for FORA, designed to translate their evolving brand into a focused, easy-to-use template built specifically for sales conversations and scalable across more than 60 location brochures.
CLIENT
Fora
DATE
2024
THE CHALLENGE
FORA needed a focused sales deck system that aligned with their new brand direction, something clean, confident, and tailored specifically to their sales team.
The goal was to create a version of their brand template that worked specifically for sales conversations with a tighter structure, fewer distractions, and layouts designed specifically for the sales team.
With over 60 brochures to deliver, the system also had to be efficient, easy to customise, and consistent every time.
THE SOLUTION
Rebuilt from the ground up
Instead of retrofitting the wider brand template, a new master system was built to be tailored to the structure, flow, and content the sales team actually used.
Designed for scale and speed
Over 60 brochures were built using the system, each customised to a specific site so the sales team could hit the ground running. The design allowed for fast updates while keeping the brand feel consistent across every location.
Built with the team, for the team
Delivered in close collaboration with FORA’s creative and marketing teams to ensure the final output didn’t just look good, but worked with how their people sell.
RESULT
The success of the project led to several follow-on collaborations, including new templates for training, internal comms, and operational decks.
“We really loved working with Jen over these last couple of months. It was a mammoth effort on her part across various pieces of sales enablement and internal collateral, and her work has put us in a great position going forward. Would love to work with again in the future, thank you.”