GENIE IPA
PRESENTATION DECK
A keynote presentation designed for Genie’s founder to speak at the IPA on the future of AI in agencies, translating a complex, data-heavy story into a clear, high-impact narrative that could hold a live room while positioning Genie as a serious player in reshaping how agencies manage talent.
CLIENT
Genie
DATE
2025
THE CHALLENGE
Genie’s founder was speaking at the IPA on the future of AI in agencies. Not just to explain the platform, but to reposition it as a data-led resource reshaping how agencies manage their people. The challenge was turning a complex, information-heavy story into something clear, dynamic, and built to hold a live room.
THE SOLUTION
Designed to land
The visual narrative mirrored the talk’s pacing, from the AI divide through to Genie’s role in closing it. Slides were built to land ideas fast, using bold type and contrast to drive focus.
Clarity, not clutter
Built in Google Slides forcollaboration and editability, the layout system was intentionally minimal. It gave space to breathe, structure to hold data, and rhythm to guide the story.
Adding energy
Strategic transitions, animation, and layout shifts gave the talk pace and variety without distraction
RESULT
A confident, intelligent deck that made the complex feel simple, positioning Genie as a leader in the AI space and giving the founder a tool that worked with them, not against them, on stage.